Mr Charnchai has extensive experience in the securities trading business, having passed through several boom-and-bust cycles of the Thai stock market. He started his career as a broker more than 30 years ago, when the stock market used a trading floor; it later evolved to electronic trading in 1991 and finally online trading. Playing golf at the weekend is a way for Mr Charnchai to relax and recharge his energy. "The previous era involved paper-based trading, so a lot of trading documents were kept and back office operations were busy, Mr Charnchai says. "When retail investors learned that ASL's trading fee is almost half the typical fee, they started to trade with us online," Mr Charnchai says.

Source: Bangkok Post March 25, 2017 00:22 UTC